by Michelle Lewis | Nov 16, 2016
The Interest in Testing Is Surging – Here’s Where You’ll Benefit Most There’s a groundswell of interest in A/B testing, or “split” testing, when it comes to digital marketing efforts. It indicates a growing interest in new data – more segmentation and improved...Traffic numbers skewed by spam and ghost traffic? If you haven’t taken steps to filter your website’s Google Analytics data, the information that drives your decision making is probably unreliable. Learn more…
According to Google, 82% of smartphone users turn to their phone to influence a purchase decision while in a store. The the consumer journey has been fractured into hundreds of real-time, intent-driven micro-moments – it’s what Google is now calling “micro-moments”. It’s imperative your mobile visitors are having the best user experience possible. Learn more…
Business owners often come to us with concerns about not knowing what they don’t know. Has traffic dropped due to changes in the marketplace? Have you lost customers because of an on-site error page or barrier to conversion? Has your competition seized a space where you previously led? Deep dives into your site’s analytics can uncover these issues — even those you didn’t realize existed. We can help you keep your online profile up-to-date and optimized for all the latest changes in your industry when it comes to search, usability, or social media. Learn more…
As part of our content marketing/social media consulting, we first work with you to establish your business goals. Once we know what your goals are, we provide regular benchmark reports that show where your efforts and/or those of your vendors have succeeded and where they’ve fallen short. We provide regular ROI reporting on all social media channels, and we respond with specific changes, areas of collaboration, and new up-to-the-moment ideas that will drive more traffic, increase interactions, and capitalize on the progress you’ve already made. Learn more…
Have a story to tell? Want to establish your brand as an authority in its space? Your blog can serve as the hub of your company’s content and its primary traffic driver. Blog posts are shared on social media channels and among followers, and found through search. Blogging is an excellent medium for responding to industry news, answering customer questions, building content around valuable keywords or underserved areas of your site or business, creating interesting ways to interact with customers, and sharing stories that make emotional connections with readers. Learn more…
Unlike some other SEO firms, we avoid making guarantees about search ranking. However, it is very likely we can help you come up in the number one spot on the Google Search Engine Results Page (SERP) when someone searches the name of your company or brand. Learn more…
We work with clients who use search engine marketing to advertise across the U.S., overseas, in Maine and New England – and in their local community. Adwords is a scalable, trackable medium that works for almost any budget, even budgets that change on a dime. We believe there is space for everyone who has something to offer their customers. We can help you find creative ways to target the right audience, stretch your media budget, and use your resources effectively, so your company is competitive online even if you’re a David up against a formidable Goliath. Learn more…