According to Google, 82% of smartphone users turn to their phone to influence a purchase decision while in a store.
The the consumer journey has been fractured into hundreds of real-time, intent-driven micro-moments – what Google is now calling “micro-moments”. It’s imperative your mobile visitors are having the best user experience possible. A responsive site is one that responds optimally whether your users are on a desktop, tablet, or smart phone.
Start by evaluating whether your site is mobile friendly by taking Google’s Mobile-Friendly Test.
This tool analyzes your site and tells you if your navigation is usable, and if your content is readable, for example.
Once you get sense of how Google sees your site, make sure things like structured data, optimized content, and load times are working in your favor. Keep in mind that mobile-friendliness isn’t pass/fail. While Google might give your site an “A”, you’ll want to make sure things like calls-to-action and images are working the way you want them to. And, your mobile grade can be a moving target as Google updates its mobile algorithms.
Let us know if your site needs a mobile update.