Who We Are

At Mill Cove Partners, we support agencies, developers, and in-house teams as a reliable behind-the-scenes partner. Whether you need help with SEO, SEM, content development, or creative assets, we plug in where you need us most. Our outsourced solutions help you scale without adding overhead—delivering better results for your clients. We act as an extension of your team: flexible, strategic, and committed to making you look good.

Michelle Lewis, SEO and SEM Strategist, Partner

Michelle is a veteran digital strategist with a focus on search engine optimization (SEO), paid search (SEM), and content systems that drive measurable results. With 15+ years of experience across B2C, B2B, and nonprofit sectors, she combines editorial precision, technical expertise, and emerging AI tools to help brands grow visibility, conversions, and trust.

 

A former music writer, tech journalist, and award-winning author, Michelle brings a writer’s eye to every project through shaping voice, structure, and search performance across platforms. She manages SEO and paid search strategies for MCP clients including Maine Media Workshops, Chewonki Foundation, and the Vein Healthcare Center and Portland Visitors Bureau, optimizing everything from content architecture to Google Grant performance.

David Brewbaker, Creative Director, Partner

David has many years of experience in the digital marketing field. He spent 16 years as Director of Digital Marketing at Swardlick Marketing Group (Portland) before founding Mill Cove Partners in 2011. David has worked with national and international clients in many roles including Creative Director, Web Designer, Online Media Strategist and Project Manager. This broad range of experience has led to a sizable portfolio of work in the food marketing, higher education and tourism practices. In addition to existing MCP clients, a sampling of other client work includes: The Cheeses of France, Dole Foods, Wild Blueberry Association, Mott’s, Produce for Better Health/5 A Day, Maine Office of Tourism, Bentley University, Maine Turnpike Authority and Unitarian Universalist Association.